VOLUME ONE: INNOVATING NEW PRODUCTS AND SERVICES: THE DIMENSIONS OF INNOVATIONS Part 1: Technological Dimensions Innovation: Mapping the winds of creative destruction - J. William Abernathy and Kim B. Clark Explaining the Attacker's Advantage: Technological paradigms, organizational dynamics, and the value network - M. Clayton Christensen and Richard S. Rosenbloom On the Definition and Measurement of Technological Discontinuities - Ellinor Ehrnberg A Structural Approach to Assessing Innovation: Construct development of innovation locus, type, and characteristics - Hubert Gatignon, Michael L. Tushman, Wendy Smith and Philip Anderson Degrees of Product Innovation - Donald F. Heany Underinvestment and Incompetence as Responses to Radical Innovation: Evidence from the photolithographic alignment equipment industry - Rebecca Henderson Architectural Innovation: The reconfiguration of existing product technologies and the failure of established firms - Rebecca M. Henderson and Kim B. Clark Toward a General Modular Systems Theory and its Application to Interfirm Product Modularity - Melissa A. Schilling Unraveling the Process of Creative Destruction: Complementary assets and incumbent survival in the typesetter industry - Mary Tripsas Dominant Designs, Technology Cycles, and Organizational Outcomes - Michael L Tushman and Johann P. Murmann Technological Discontinuities and Organizational Environments - Michael Tushman and Philip Anderson Part 2: Market-Based Dimensions Attributes of Innovations as Factors in Diffusion - Frederick C. Fliegel and Joseph E. Kivlin Innovativeness, Novelty Seeking, and Consumer Creativity - Elizabeth C. Hirschman Purchase Intentions and the Dimensions of Innovation: An exploratory model - Susan L. Holak and Donald R. Lehmann Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems - Duncan G. Labay and Thomas C. Kinnear Perceived Innovation Attributes as Predictors of Innovativeness - Lyman E. Ostlund New Product Adoption and Diffusion - Everett M. Rogers VOLUME TWO: ORIENTING THE FIRM FOR PROMOTING INNOVATIONS: ESTABLISHING A CULTURE OF INNOVATIONS Part 1: Strategic and Market Orientation Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A quadrad analysis - Rohit Deshpande, John U. Farley, and Frederick E. J. Webster Strategic Orientation of the Firm and New Product Performance - Hubert Gatignon and Jean-Marc Xuereb Creating a Market Orientation: A longitudinal, multifirm, grounded analysis of cultural transformation - Gary F. Gebhardt, Gregory S. Carpenter and John F. Sherry Market Orientation: Antecedents and consequences - Bernard J. Jaworski and Ajay K. Kohli MARKOR: A measure of market orientation - Ajay K. Kohli, Bernard J. Jaworski, and Ajith Kumar The Effect of a Market Orientation on Business Profitability - John C. Narver and Stanley F. Slater Does Competitive Environment Moderate the Market Orientation-Performance Relationship? - Stanley F. Slater and John C. Narver Part 2: Role of Management The Influence of Top Management Team Functional Diversity on Strategic Orientations: The moderating role of environmental turbulence and Inter functional coordination - Seigyoung Auh and Bulent Menguc Conflict, Leadership, and Market Orientation - Bulent Menguc and Seigyoung Auh Understanding the Marketing Department's Influence within the Firm - Peter C. Verhoef and Peter S. H. Leeflang Managing the Future: CEO attention and innovation outcomes - Manijt S. Yadav, Jaideep C. Prabhu, and Rajesh K. Chandy Part 3: Managing Capabilities Absorptive Capacity: A new perspective on learning and innovation - Wesley M. Cohen and Daniel A. Levinthal Success in High-Technology Markets: Is marketing capability critical? - Shantanu Dutta, Om Narasimhan, and Surendra Rajiv Organizational Market Information Processes: Cultural antecedents and new product outcomes - Christine Moorman The Contingency Value of Complementary Capabilities in Product Development - Christine Moorman and Rebecca J. Slotegraaf VOLUME THREE: ORGANIZING TO INNOVATE: ADAPTING THE FIRM TO INNOVATE Part 1: Fostering Creativity in the Firm Past Success and Creativity Over Time: A study of inventors in the hard disk drive industry - Pino G. Audia and Jack A. Goncalo The Use of Visual Mental Imagery in New Product Design - Darren W. Dahl, Amitava Chattopadhyay and Gerald J. Gorn The Influence and Value of Analogical Thinking during New Product Ideation - Darren W. Dahl and Page Moreau Toward Identifying the Inventive Templates of New Products: A channelled ideation approach - Jacob Goldenberg, David Mazursky and Sorin Solomon The Impact of Organizational Memory on New Product Performance and Creativity - Christine Moorman and Anne S. Miner Part 2: Getting the Customer Involved The Voice of the Customer - Abbie Griffin and John R. Hauser Performance Assessment of the Lead User Idea-Generation Process for New Product Development - Gary L. Lilien, Pamela D. Morrison, Kathleen Searls, Mary Sonnack and Eric Von Hippel Customers as Innovators: A New Way to Create Value - Stefan Thomke and Eric von Hippel Lead Users: A source of novel product concepts - Eric von Hippel Part 3: New Product Teams The Comparative Advantage of X-Teams - Deborah Ancona, Henrik Bresman and Katrin Kaeufer Patterns of Communication among Marketing, Engineering and Manufacturing: A comparison between two new product teams - Abbie Griffin and John R. Hauser Cross-Functional Project Groups in Research and New Product Development: Diversity, communications, job stress, and outcomes - Robert T. Keller The Effects of R&D Team Co-Location on Communication Patterns Among R&D, Marketing, and Manufacturing - Den B. Van and Rudy K. Moenaert Interfunctional Conflict, Conflict Resolution Styles, and New Product Success: A four-culture comparison - Jinhong Xie, X. M. Song, and Anne Stringfellow Part 4: When to Forge Alliances? Asymmetric New Product Development Alliances: Win-win or win-lose partnerships? - Kartik Kalaignanam, Venkatesh Shankar and Rajan Varadarajan Organizational Trust and Interfirm Cooperation: An examination of horizontal versus vertical alliances - Aric Rindfleisch Technology Development Mode: A transaction cost conceptualization - Thomas S. Robertson and Hubert Gatignon VOLUME FOUR: LAUNCHING NEW PRODUCTS AND SERVICES: MARKETING INNOVATIONS EFFECTIVELY Part 1: Branding and Brand Extension Consumer Evaluations of Brand Extensions - David A. Aaker and Kevin L. Keller The Effects of Sequential Introduction of Brand Extensions - Kevin L. Keller and David A. Aaker Stock Market Reactions to Brand Extension Announcements: The effects of brand attitude - Vicki Lane and Robert Jacobson Part 2: Looking Ahead to New Product Acceptance and Diffusion Sociometric Location and Innovativeness: Reformulation and extension of the diffusion model - Marshall H. Becker Social Contagion and Innovation: Cohesion versus structural equivalence - Ronald S. Burt An Empirical Comparison of New Product Trial Forecasting Models - Bruce G. S. Hardie, Peter S. Fader, and Michael Wisniewski A Meta-Analysis of Applications of Diffusion Models - Fareena Sultan, John U. Farley and Donald R. Lehmann Medical Innovation Revisited: Social contagion versus marketing effort - Van den Bulte and Gary L. Lilien Part 3: Anticipating Competitors' Reactions Competitive Reactions to Market Entry: Explaining Interfirm Differences - Hubert Gatignon, Erin Anderson and Kristiaan Helsen Retaliatory Behavior to New Product Entry - Sabine Kuester, Christian Homburg and Thomas S. Robertson Proactive and Reactive Product Line Strategies: Asymmetries between market leaders and followers - Venkatesh Shankar Part 4: Marketing Pre-Launch: Announcing the Innovation New Production Preannouncing Behavior: A market signaling study - Jehoshua Eliashberg and Thomas S. Robertson Modeling the Impact of Product Preannouncements in the Context of Indirect Network Externalities - Emmanuelle Nagard-Assayag and Delphine Manceau New Product Preannouncements and Shareholder Value: Don't make promises you can't keep - Alina Sorescu, Venkatesh Shankar and Tarun Kushwaha